The thing about social networking sites like Facebook is that they can either be A) a total waste of time, or B) a profitable asset for your business and your social list building. I prefer B, don’t you? So I am going to show you some mistakes that most people do on Facebook.
#1- Using your wall/profile as a spam board
STOP posting your company link every 10 seconds on your personal Facebook page’s status update. While you might get a few hits from your new friends, the majority of your friends/followers will either unsubscribe to you or unfriend you if you’re constantly shoving your opportunity down their throat Typically posting a testimonial about your business/product or a motivational story is all you need. Don’t post your link or mention your company name. Have folks message you for details. That’s it. Do this about 2-3 times a week; a simple yet effective way of generating prospects. Remember the 80/20 rule when posting; 80% valuable information and 20% promotion.
#2- Not linking your profile work info up to your personal fan page
If you work for yourself and have your own Facebook Fan Page (or you’re an employee and your employer has a fan page), I highly recommend that you change this employer field to your Fan Page. I’ve seen hundreds and hundreds of personal Facebook profiles where the user is clearly unaware that they are missing out on an opportunity to promote their Fan Page right at the top of their profiles. We have no idea how many people might be browsing our personal profiles, whether they are friends or not, and you may as well take the opportunity to promote your fan page.
The process is straightforward:
- Go to Your Profile > Click the About tab > then go to the Work and Education section> Click Edit in the Right-hand corner of that section
- Begin typing the name of your fan page in the Employer field. If you see your fan page in the dropdown menu, select it
- Then fill out the remaining fields (Position, City/Town, Description and Time Period). If you also add in any business partners/colleagues, this will show on their profile too under the Employer section. They will need to approve your add first.
- Click Add Job.
- You can also add Project(s) to any position and add business partners/colleagues (again, this shows on their Employer section after they approve the add).
That is it! Simple!