I love the holidays. And I know that it’s still September, but there is less than three months until Christmas. Many brands are already thinking Christmas and the holidays are a great time for affiliate marketers. Positioning products using your affiliate links in a holiday guide can be a great way to increase your affiliate commissions this time of year and get free products.
What is a gift guide?
A gift guide is a complied list that includes images, all in one post. It’s a list of gifts that you love and recommend to your readers.
Having A Theme
Many people choose to have a theme where all of their products fit a certain category. Having a theme isn’t a requirement. You have a choice of what products are included in your gift guide. Maybe you want to keep it simple and use products that you’ll be gifting to your family members this year. Here are a few examples for you:
- Top Beauty Gifts under $20
- Top Educational Toys for Toddlers
- Top Kitchen Gadgets under $15
- Top Gifts for Teachers
- Gifts I am Giving This Holiday Season
Choose Your Products
Jot down a list of products that you’d like to include in your gift guide. I always use products that I have an affiliate link for. For instance, if I am a member of ShareASale and join a brand’s affiliate network within ShareASale, I’d use a product that I am able to get an affiliate link to. If you’re looking for affiliate networks to join, I have a list here.
Create a Pitch to Companies
A pitch to a company regarding a product for a holiday guide is different that a regular pitch to a company about sponsored posts. Don’t make your holiday gift guide pitch letter too wordy. Keep it short and to the point.
Let the brand know what you want from them and what you can do from THEM. Ask if they’re willing to send you something and then you’ll add it to your gift guide. Let them know what your gift guide promotion of their product will include: how many sentences, images, etc…
After you made your pitch letter, it’s time to email it to the brand. You’ll want to email it to the brand’s PR person. Typically you can find that info by visiting the brand’s website.
You may get immediate responses or none at all from many companies or a ‘we will get back to you’. By about mid-October, I will send a second email by replying with my original asking if they had a chance to read my original and stating there is still time to join your gift guide.
The Holiday Gift Guide Post
Gift Guides typically start in the beginning of November. When writing the actual gift guide, include an image of the product, 1-2 sentences about the product, and a link (affiliate) back to the product. Here’s a snapshot of a gift guide that I did on one of my blogs a few years ago.
Always include a disclaimer in your post letting readers know that you’re receiving compensation (product or affiliate commissions). Even if you got the product for free, you still got paid. The disclaimer needs to be before ANY links or talk of a product.
You need to keep track all those freebies as income. Wherever you write down and keep track of your commission, jot down the product and its value.
Have you ever made a Holiday Gift Guide for your blog? Any tips to share?